High riskAI & Deepfake Scams

Deepfake Celebrity Endorsement Scam

In this scam, AI-generated deepfake videos make celebrities or public figures appear to endorse crypto schemes, products, or giveaways, luring viewers to fake investment platforms or purchases that steal money.

Quick verdict

Risk level
High risk
Scam type
Deepfake impersonation (AI)
Main red flag
A celebrity video endorsing crypto, giveaways, or guaranteed-profit schemes.
What to do first
Distrust it; verify any claim through the celebrity's official channels.

What this scam usually looks like

In this scam, AI-generated deepfake videos make celebrities or public figures appear to endorse crypto schemes, products, or giveaways, luring viewers to fake investment platforms or purchases that steal money.

Example message pattern

Example pattern — not a real report
Example pattern: A polished video shows a famous figure urging you to join a crypto platform that 'guarantees' daily profits, with a link to sign up.

This is a fictional, anonymised example used to illustrate the pattern. It is not a verified real message, and any names are used only to show how the scam typically reads.

Red flags to watch for

  • A celebrity endorsing crypto or guaranteed profits
  • A video shared via ads or social media, not official channels
  • Slightly off lip-sync, voice, or facial movement
  • Pressure to act on a limited-time offer
  • Links to unverified investment or shopping sites

What to do

  • Verify endorsements via the celebrity's official channels
  • Treat guaranteed-profit schemes as scams
  • Do not invest or buy through links in such videos
  • Report deepfake ads and fake platforms

If you already clicked or replied

  • Stop depositing and do not send more money
  • Contact your bank or crypto platform
  • Keep records and report the platform
  • Be wary of 'recovery' services that follow

What not to do

  • Do not invest based on a celebrity video
  • Do not trust guaranteed-profit promises
  • Do not follow links from such ads

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Frequently asked questions

How do I know a celebrity video is a deepfake?
Watch for off lip-sync, voice, or movement, and check the celebrity's official channels. Genuine figures rarely promote guaranteed-profit crypto schemes.
The video looked very real. Can I trust it?
AI deepfakes are increasingly convincing, so realism is not proof. Verify endorsements officially and treat guaranteed-profit offers as scams.
I invested after seeing one. What now?
Stop depositing, contact your bank or crypto platform, keep records, report the platform, and beware 'recovery' services that target victims.
Why use celebrity deepfakes?
A trusted famous face makes a scam platform seem credible, persuading viewers to invest or buy before they verify anything.

Last reviewed: June 2026

Disclaimer: This page provides educational information only to help you recognise common scam patterns. It is not legal, financial, cybersecurity, or law enforcement advice, and it does not confirm whether any specific message, company, or person is genuine or fraudulent. When in doubt, contact the official organisation directly and report concerns to your local authorities.