Medium riskSocial Media Scams

Fake Fundraiser Scam

Fake fundraiser scams use heart-tugging stories about medical bills, a family tragedy or an animal in distress to collect donations that never reach a real cause. The appeals spread quickly on social media because people share them in good faith. Scammers often reuse stolen photos, invent urgent deadlines and route money through personal payment links rather than a verified charity or platform. Checking the source before donating helps make sure your money reaches genuine help.

Quick verdict

Risk level
Medium risk
Scam type
Crowdfunding fraud
Main red flag
An emotional appeal pushes you to donate urgently through a personal payment link with little verifiable detail.
What to do first
Pause and verify the organiser and the story independently before sending any money, especially with strangers.

What this scam usually looks like

Fake fundraiser scams use heart-tugging stories about medical bills, a family tragedy or an animal in distress to collect donations that never reach a real cause. The appeals spread quickly on social media because people share them in good faith. Scammers often reuse stolen photos, invent urgent deadlines and route money through personal payment links rather than a verified charity or platform. Checking the source before donating helps make sure your money reaches genuine help.

Example message pattern

Example pattern — not a real report
Example pattern: "PLEASE SHARE! Little Mia needs urgent surgery and the family can't afford it. Time is running out and every share saves a life. Donate directly to help: [unfamiliar link]. God bless everyone who gives, we only need £5,000 by Friday."

This is a fictional, anonymised example used to illustrate the pattern. It is not a verified real message, and any names are used only to show how the scam typically reads.

Red flags to watch for

  • The appeal relies heavily on emotion and urgency, pressing you to donate or share immediately.
  • Donations are requested through a personal transfer, payment app or unfamiliar link rather than a verified platform.
  • The same photos or story appear elsewhere online under different names, suggesting they were copied.
  • The organiser is vague about who the money goes to, how it will be used or how funds will be returned if unused.
  • There is no way to contact a named hospital, charity or official body to confirm the cause is real.

What to do

  • Search the photos and key wording online to check whether the story has been copied from elsewhere.
  • Donate through a recognised crowdfunding platform or a registered charity, and confirm the page on its official site.
  • Look up the charity's registration number on your national charity regulator before giving.
  • If a friend shared it, ask them directly whether they personally know the organiser and can vouch for the cause.

If you already clicked or replied

  • If you donated, contact your bank or payment provider to ask whether the transaction can be queried or reversed.
  • Review the link you used and avoid entering further card or banking details on that site.
  • Report the fundraiser to the platform it appeared on so it can be reviewed and removed if fraudulent.
  • Keep a record of the page, link and payment, and report it to your national fraud reporting service.

What not to do

  • Do not donate through a personal transfer or payment app to someone you cannot verify.
  • Do not share the appeal further until you have checked that the cause is genuine.
  • Do not let urgency or guilt rush you into giving before you have verified the source.

Similar scams

Medium risk Social Media

Fake Charity Donation Scam

Fake charity appeals, often tied to disasters or medical causes, spread through social posts and DMs and push donations via untraceable methods to a cause that does not exist or never receives the money.
Medium risk Social Media

Fake Giveaway Scam

This scam tells you that you won a prize or giveaway, then asks for a fee, your login, or personal details to 'claim' it.
High risk Social Media

Hacked Friend Help Scam

A message arrives from a friend's account asking for money, a verification code, or to click a link. In reality the friend's account has been taken over, and the scammer is using your trust in them to reach you.

Frequently asked questions

How can I tell if a crowdfunding appeal is genuine?
Look for a verified organiser, a clear explanation of where money goes, and a cause you can confirm independently. Reused photos, vague details and pressure to give fast are common warning signs.
Is it safer to donate through a crowdfunding platform?
Reputable platforms have some checks and donor protections, but they cannot guarantee every page is honest. Verifying the organiser and cause yourself still matters, even on a known platform.
Someone used a real charity's name. Does that make it safe?
Not on its own. Scammers sometimes borrow a real charity's name or logo. Donate through the charity's own official website and check its registration with your national regulator.
What should I do if I already donated to a fake fundraiser?
Contact your bank or payment provider quickly to see if the payment can be challenged, report the page to the platform, and report the fraud to your national reporting service.

Last reviewed: June 2026

Disclaimer: This page provides educational information only to help you recognise common scam patterns. It is not legal, financial, cybersecurity, or law enforcement advice, and it does not confirm whether any specific message, company, or person is genuine or fraudulent. When in doubt, contact the official organisation directly and report concerns to your local authorities.