High riskCrypto & Investment Scams

Deepfake Investment Scam

Scammers use AI-generated deepfake videos of celebrities, business figures, or news anchors who appear to endorse a crypto or trading platform. The clips are spread as ads or social posts and drive viewers to a fake investment site. A familiar face in a convincing video is not proof an opportunity is genuine, as the audio and visuals can be fully fabricated.

Quick verdict

Risk level
High risk
Scam type
Investment fraud
Main red flag
A well-known person in a video promotes a specific crypto or trading platform with promises of fast, easy profit.
What to do first
Do not sign up or deposit. Verify the claim through the person's official channels before acting on any video.

What this scam usually looks like

Scammers use AI-generated deepfake videos of celebrities, business figures, or news anchors who appear to endorse a crypto or trading platform. The clips are spread as ads or social posts and drive viewers to a fake investment site. A familiar face in a convincing video is not proof an opportunity is genuine, as the audio and visuals can be fully fabricated.

Example message pattern

Example pattern — not a real report
Example pattern: A video shows what looks like a famous entrepreneur saying: 'I'm giving everyone a chance to join my new automated trading platform. Most users make their first $5,000 in a week. Sign up here before registration closes: [suspicious link].'

This is a fictional, anonymised example used to illustrate the pattern. It is not a verified real message, and any names are used only to show how the scam typically reads.

Red flags to watch for

  • A celebrity or public figure appears to personally endorse a particular trading or crypto platform.
  • The video promises high, fast, or 'guaranteed' returns with little effort or risk.
  • Lip movements, blinking, or audio in the clip look slightly unnatural or out of sync.
  • The link goes to a sign-up or deposit page rather than the figure's official, verified accounts.
  • You are urged to register quickly before a deadline or 'limited spots' run out.

What to do

  • Check the public figure's official website or verified accounts to see if any such endorsement exists.
  • Search the platform's name alongside words like 'scam' or 'review' before depositing anything.
  • Treat investment 'opportunities' delivered through ads or DMs with extra caution.
  • Report the video or ad to the platform hosting it so others are warned.

If you already clicked or replied

  • If you registered, do not deposit funds, and avoid sharing identity documents or card details.
  • If you already deposited, contact your bank or card provider immediately to discuss your options.
  • Be alert to follow-up 'recovery' offers, which often target people who have already lost money.
  • Save the video, links, and any messages, then report them to your local fraud reporting service.

What not to do

  • Do not treat a familiar face in a video as proof that an investment is real.
  • Do not deposit funds or hand over ID documents to a platform you found only through the video.
  • Do not pay any 'fees' or 'taxes' claimed to be needed before you can withdraw.

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Frequently asked questions

How can a video of a real celebrity be fake?
AI tools can clone a person's face and voice to make them appear to say things they never said. A convincing video is not, on its own, evidence that an endorsement is real.
How do I check if an endorsement is genuine?
Look at the person's official website and verified social accounts. Genuine partnerships are usually announced there, not only through ads linking to a sign-up page.
The platform let me 'profit' at first. Is it trustworthy?
Fake platforms often show made-up gains on screen to encourage bigger deposits. Being unable to withdraw, or being asked to pay fees to do so, is a common warning sign.
Are the spelling mistakes or odd visuals always obvious?
Not always. Deepfakes are improving, so do not rely on glitches alone. Verifying the source independently is more reliable than judging the video quality.

Last reviewed: June 2026

Disclaimer: This page provides educational information only to help you recognise common scam patterns. It is not legal, financial, cybersecurity, or law enforcement advice, and it does not confirm whether any specific message, company, or person is genuine or fraudulent. When in doubt, contact the official organisation directly and report concerns to your local authorities.